The Eighth Day Cult

Direct Mail Campaign & Logo Design

Direct mail is a large chunk of the design world. My instructor wanted us to learn the necessary postal marks that accompany these designs, as well as learning to deal with the idea of our work being thrown away - no matter how well designed it is.

I came up with the organization, its purpose, logo, and 4 direct mail pieces.

No, it's not a religious cult.... This worldly organization calls itself a cult because of the strong backing of its members.

The front of each mailer has an attention getting joke that refers to the “cult” part of their name:

1. We won't make you drink poison. Promise.
2. On second thought... we'll let you keep your personal belongings.
3. Stockpiled Weaponry. OK, maybe that's not for us.
4. Our leader won't sleep with your wife. Guaranteed.