Pulsar Advertisements

Magazine Ad Design

2001

8" X 10.5"
3 series, ad campaign redesign

In this series I took the existing ad campaign that Pulsar was running and pushed their concepts and design further.

They used strict B/W photography, harsh grids, and a black, white, and red color scheme. I thought the existing campaign was a bit harsh for watches that people want to feel comfortable with. That's why I began to subtly break apart some of the grids, add some color, and try to achieve a more dynamic feel.

They also used their blurb, “Poise. Before Pose.” almost like an afterthought, so I tried to bring more attention to it as well.

My thanks to Tony Stone Images for the photos.